The Impact of Knowing More: Turning Reports Into Real Action
IBI magazine features The BLVD, where COO Katie Corrigan uses Brunswick Sync reporting to catch problems, track promotions, and keep lanes running 98% of the time.
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Built for the Way Centers Actually Run
Running a bowling center has never been more complex. Labor shortages, rising costs, and changing guest expectations create daily challenges. Sync tackles them head-on with automation, insights, and tools that make your operation more profitable and your job easier.
Make Every Visit an Experience
Guests don't just bowl anymore—they choose experiences. Immersive lane projection, games for every skill level, and share-worthy moments keep groups playing longer and booking sooner. Every touch feels built for them, so they stay longer and come back more often.
Result: Higher revenue per visit.
Explore the Guest Experience
Get Paid Faster, With Less Friction
Checkout stops being a bottleneck. One payment platform runs across lanes, F&B, and attractions with transparent pricing and no hidden fees — while order-at-lane and mobile handhelds turn every corner of your center into a point of sale.
Result: Faster transactions and higher F&B attach.
See POS & Payments
Let Technology Do the Heavy Lifting
The busywork runs itself. Reservations and seat assignments happen automatically; capacity and per-lane status update in real time, and real-time reporting shows revenue and labor from anywhere — even off-site.
Result: Freed-up staff and lower labor costs.
See How Operations Run Themselves
Bring Guests Back Again and Again
Every visit builds toward the next one. Automated campaigns, loyalty programs that earn and redeem points, and a self-building guest database turn one-time visitors into regulars—targeted by behavior and history —and scale as you grow.
Result: Up to a 50% increase in repeat visit frequency.
See the Marketing EngineWhy Operators Choose Sync
Proven Performance
10+ years and thousands of installations worldwide. You're not a beta tester — you're getting a mature, stable platform.
Built With Operators, For Operators
Developed through partnerships with bowling center operators to solve real problems — not theoretical ones.
Cloud-Native = Always Current
Automatic updates deliver new features and security patches with no downtime, no hardware swaps, no extra costs.
Complete, Connected Solution
Scoring, POS, marketing, payments, and operations in one platform — and compatible with virtually every major pinsetter.
Future-Proof Investment
Sync becomes more valuable over time as new features automatically flow into your existing system.
Who Sync Serves
5 Listings
Traditional Bowling Centers
Modernize aging systems, grow open play alongside league business, and give guests a reason to come back.
FECs
Run every attraction on one system, keep groups moving, and turn party bookings into repeat visits.
Bars & Restaurants
Add entertainment revenue, extend dwell time, and increase per-visit spending.
Hotels & Resorts
Enhance guest amenities, drive on-property spending, and differentiate your property.
Multi-Location Operators
Standardize operations, compare performance, and manage everything from one dashboard.Trusted By Our Partners
What Industry Leaders Are Saying
Proof in Practice
Less Waiting, More Spending: How Sync Pay Boosted Profits at Two Alabama Centers
IBI magazine features Gulf Bowl and Eastern Shore Lanes, where Brunswick's Sync Pay drove higher F&B sales, bigger staff tips, and monthly processing savings.
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Tech in Action, Profits in Motion: How Greenacres Bowl Transformed Its Business
IBI magazine features Greenacres Bowl, where Brunswick's Sync, OrderNow, and Sync Pay drove over $100K in digital gratuities and 28% higher check averages at the lanes.
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Frequently Asked Questions
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Sync isn't just a scoring system—it's a complete center operating system that unifies scoring, POS, marketing, reservations, and operations. Plus, it's cloud-native, so you get continuous updates without hardware replacement.
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Most centers are fully operational within 4- 6 weeks of contract signing. Brunswick handles installation, hardware setup, data migration, and staff training.
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Yes. Sync integrates natively with Brunswick pinsetters and virtually every other pinsetter type ever made.
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Absolutely. Role-based permissions and multi-unit reporting make it easy to standardize operations and compare performance across all your centers.
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Centers typically see 15-25% revenue increases in the first year through higher per-visit spending, more repeat visits, and lower labor costs. Most achieve positive ROI within 18-24 months.
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All packages include cloud updates, security patches, phone/email support, and training resources. Full platform customers receive priority support with faster response times.
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Automatic updates roll out several times a year, bringing new features, improvements, and security enhancements—at no additional cost.
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Brunswick's implementation team manages the full transition from your existing system, including data migration, hardware integration, and staff training, with minimal disruption to your operations.