Guests Expect More. So Does Sync.
Today's guests expect personalization, variety, and share-worthy moments — and Sync delivers across every part of the visit. From personalized on-lane journeys to show-stopping immersive experiences, mobile app engagement, and connected league play, Sync turns every visitor into a returning guest. The result? Guests stay 42 minutes longer per visit, play more games, spend more on F&B, and come back more often.
Spark®: Immersive Experiences That Wow
Spark turns the lane itself into the entertainment. High-resolution projection mapping syncs with gameplay, so the action on the lane responds to every throw—celebrating strikes, reacting to spares, and bringing each frame to life. Themed experiences pull guests into a world that goes far beyond the score sheet, creating memorable, share-worthy moments that have people pulling out their phones and planning their next visit.
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LED Video Wall: Bigger Moments, Bigger Energy
Brunswick's LED Video Wall Solutions turn the end of the lane into a Sync-powered canvas, transforming your entire center into an immersive, larger-than-life environment. Stream live sporting events, celebrate every strike at scale, and elevate parties and special occasions with dynamic visuals that fill the room. Powered by Sync, your wall delivers real-time scoring and leaderboards, live waitlists and lane assignments, automated promotions, and event-driven content—keeping guests immersed in the action.
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Nitro™ Dynamic Lighting
Nitro turns your lanes into a living light show. With 759 programmable LEDs per division, every strike and spare triggers its own celebration—synced directly to Sync scoring. Build custom shows for league nights, parties, or holidays, and shift the energy on the fly from any device. It's atmosphere guests will pay more to be part of.
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A Game for Every Group
Bowling is the draw, but the games are what turn a visit into a night out. Sync gives every group a library to pick from—quick, competitive formats for the crew that wants a rivalry, laid-back family modes for the table with kids, and skill challenges that pull serious bowlers back for another frame. Because guests choose their own experience, no two lanes play the same, and no two visits feel like a repeat. It's the difference between a scoresheet and a reason to book again.
View the Game Library
Every Guest Gets Their Own Show
Vision UI turns each lane into an experience built around the people standing on it. The interface surfaces the right games, upgrades, and add-ons for each group—family-friendly fun for kids, competitive formats for the league-night crowd, and casual ease for first-timers. Navigation adapts to every age and skill level, so upgrading or adding on is always one tap away. Every visit feels personal, and every personal touch is a reason to return.
Grow the League. Skip the Spreadsheets.
Sync brings the same precision to league night that it brings to open play. Automatic scoring, real-time handicap calculations, tournament brackets, and league standings all run from a single platform—so your team spends its time building community instead of chasing paperwork. The result is a league experience serious bowlers stay loyal to, and a base you can keep growing.
Entertainment by Venue Type
4 Listings
For Traditional Bowling Centers
Traditional scoring satisfies your serious bowlers while myShot builds league loyalty through dedicated practice tools. Family-friendly games like Angry Birds and Creature Feature attract new demographics during open play, and Vision UI automatically presents the right experience to each guest type. League integration maintains competitive bowling standards while entertainment innovations grow your open play revenue.
For FECs
Creature Feature and Angry Birds appeal directly to kids while social games create family bonding moments that parents love. The EZ Bowling option works perfectly for younger children, and Spark integration creates the "wow" factor that sets your venue apart. Quick game formats match shorter attention spans while keeping energy high and repeat visits frequent.
For Bars & Restaurants
Quick games like HORSE and Rival Rumble don't interrupt socializing– they enhance it. Competitive formats fuel friendly rivalries that keep groups engaged and ordering. Premium experiences command higher prices that guests willingly pay, and on-lane ordering through Sync keeps groups at their lane instead of waiting at the bar. The result is extended dwell time and significantly higher per-visit spending.
For Hotels & Resorts
Entertainment suitable for all guest ages means families, couples, and business travelers all find value in your bowling amenity. The easy-to-use Vision UI interface works perfectly for infrequent bowlers who might feel intimidated by traditional scoring. Premium experiences justify resort pricing while creating shareable moments that enhance guest satisfaction scores and drive positive reviews. Integration with hotel booking systems makes it seamless to promote and package bowling experiences.The Engagement Difference
Entertainment features are only valuable if they drive real business results. Across hundreds of Sync installations, we've measured the tangible impact of Vision UI, game variety, and immersive experiences. Here's what operators consistently report:
| Extended Dwell Time | Centers report significantly longer guest stays per visit when using Sync's entertainment features than with traditional scoring. |
| Higher Game Attachment | Vision UI's personalized recommendations drive substantially higher rates of game upgrades and premium experience selection. |
| Increased Games Per Visit | The variety of value-present options encourages guests to play multiple games rather than visit for a single game. |
| Strong Guest Satisfaction | Vision UI and entertainment variety receive consistently high scores in guest feedback and satisfaction surveys. |
| F&B Revenue Impact | Extended entertainment engagement correlates directly with increased food and beverage orders, especially when combined with on-lane ordering. |
Game Library - Many Ways to Play
Check out some of the game trailers from the Brunswick library.
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Friendzy
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Angry Birds Bowling
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Rival Rumble
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PinPix
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All games are included with your Sync platform. No additional fees. No per-game charges.
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Yes. You control which games appear in Vision UI based on your venue type and guest preferences.
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Absolutely. The interface adapts recommendations to the guest's age, making it intuitive for kids and adults alike.
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myShot uses your existing pinsetter's capabilities to set specific pin configurations on demand. No additional hardware required.
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Yes. Sync's entertainment features work independently. Spark integration is optional but creates premium experiences.
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Brunswick regularly releases new games as part of Sync's cloud updates—delivered automatically at no additional cost.
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No. Vision UI provides personalized experiences without requiring guests to log in or create an account.
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Yes. Sync's reporting shows game usage by time period, demographic, and revenue impact.