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Operations & Insights

Guest taps "Order Here" on a Sync kiosk screen displaying a colorful cocktail with garnish.

OPERATIONS THAT RUN THEMSELVES

LET TECHNOLOGY DO THE HEAVY LIFTING

Staffing shortages and rising labor costs aren't going away. Sync addresses them with automation that handles routine tasks, eliminates bottlenecks, and frees your team to focus on guests, even during your busiest hours. Because every activity, transaction, and touchpoint runs through one platform, there's nothing to reconcile at close and no separate systems to maintain. One guest, one visit, one record, from reservation to the final receipt.

Customer using a smartphone to scan a QR code on a self-service kiosk screen prompting guests to sign a digital waiver, with a website link and 'Look Up Waiver' button below.

Guest-Facing Automation

Service Kiosks handle check-ins, F&B orders, game card sales, and lane upgrades — replacing 2–3 staff during peak times.
Digital Waivers clear desk bottlenecks by letting guests scan QR codes on their phones.
Smart Lane Assignment places guests optimally and sends text alerts when lanes are ready.

Employee using a touchscreen terminal at a bowling center front desk, displaying a lane reservation grid with color-coded bookings and a reservation details panel.

Bookings and Online Reservations

Online Reservations lets guests book lanes, attractions, and party packages directly from your website, with real-time availability and upfront deposits that reduce no-shows.
Dynamic Availability syncs bookings across every activity in real time, so lanes, laser tag, event spaces, etc. never double-book.
Party & Event Packages bundle lanes, food, and add-ons into pre-built options guests can reserve and pay for in a few taps.
Automated Confirmations send booking details, reminders, and upsell prompts by text or email — filling more attractions without more front-desk work.

QuickBooks accounting dashboard on laptop showing profit and financial reports for bowling center management

Back-Office Efficiency

Real-Time, Cloud-Based Dashboards show revenue, labor, and performance metrics from anywhere, anytime.
Labor Management
tracks hours and productivity, with 7shifts integration to optimize schedules against real demand.
Inventory Control
updates menus and pricing across all terminals at a single location.
Multi-Location Reporting
compares all your centers on standardized metrics from one place.

Close-up of a hand tapping a lane-side touchscreen showing a food and drink ordering menu with photos of pizza, chicken wings, and a burger, plus category tabs and Add buttons.

F&B Operations

On-Lane Ordering lets guests order from scoring tablets without staff intervention—driving 35% higher F&B sales.
Kitchen Integration routes orders instantly to display screens, eliminating lost tickets and improving accuracy.
Automated Upselling suggests add-ons at kiosks, on-lane ordering, and checkout—consistently across every transaction.

Sync Service Kiosk Add On Game Card 1360x890

One Platform for Every Activity

Today's entertainment centers aren't just about bowling. Laser tag, darts, go-karts, arcade games, simulators, or whatever fills your floor — it all runs through Sync, so the activity from each one flows into a single view.

Cross-Activity Scheduling flows groups from lanes to karts to laser tag without gaps.
Unified Reporting shows every revenue center side by side, so you can see what's actually carrying the night.
Shared Capacity keeps bookings, walk-ins, and events from colliding across attractions.

Game card. Child playing a ball game in an arcade

Arcade & Game Card Management

Your arcade shouldn't live in its own system. Sync connects card sales, pricing, and revenue to the rest of your floor.

Universal Game Cards work across every activity — one card, one balance.
Arcade Management brings card pricing, promotions, and arcade revenue into your reporting.
Native Connectivity integrates EMBED, Sacoa, Semnox, and Intercard directly into Sync.

Couple putting name on waiting list

BUILT FOR THE TEAM RUNNING THE FLOOR

Gratuity Management handles tips across every touchpoint—kiosk, on-lane, counter, and mobile—with accurate pooling and reporting so staff get paid correctly and you stay compliant.
Team Messaging keeps your floor connected, sending shift notes and alerts to the right staff without radios or group texts.
Lane Messaging lets your team reach guests at the lane directly — order updates, event prompts, or a quick "your kart's ready" — without leaving the counter.
System Health Monitoring flags issues before guests notice, so a workstation or terminal never quietly goes down mid-shift.
Audit Logs & Security Controls track every transaction and access event, with role-based permissions that give the right people the right access — and nothing more.

Rear view of Boost ST string pinsetters with caution signs and numbered zones.

WORKS WITH WHAT YOU HAVE — AND WHAT'S COMING NEXT

Sync integrates with your existing systems so you're not starting over. Labor scheduling syncs directly with 7shifts, so the sales and traffic data Sync captures automatically drives smarter staffing forecasts. Sync also works with every major pinsetter, payment processor, kitchen display system, and BLS and CDE league software. Because Sync is cloud-native, automatic updates deliver new features and security patches at no added cost — your system gets better over time, not obsolete.

Person inserts card into device at bowling alley

Fully Integrated Payment Solution

Sync Pay unifies all payments — reservations, F&B, retail, arcade, and game-card reloads — into a single system. EMV chip cards, contactless payments, mobile wallets, and gift cards all flow through one platform, with single-statement reconciliation across every activity, lower processing fees through Brunswick's negotiated rates, and automatic PCI compliance.

Learn More About Sync Pay

Integration Partners

The Operations Impact

Centers using Sync automation consistently report measurable improvements:

LABOR EFFICIENCY:40% reduction in front desk staffing needs during peak hours
F&B REVENUE:35% higher sales through on-lane and kiosk ordering
MANAGEMENT TIME:10+ hours saved weekly on reporting and administration
RECONCILIATION:Single-statement settlement across every activity
Frequently Asked Questions

Schedule a Sync Demo

See how the industry's most proven platform fits your center. A Brunswick expert will walk you through Sync — built around your operation, your goals, and your guests.