Built Around Your Business
Every center sits in a different financial position. Some need to protect capital and avoid a large upfront IT purchase. Others have the budget and prefer to own their system outright. Brunswick supports both. You decide how to acquire Sync—as a low-investment monthly subscription or a one-time purchase—and Crown Advantage works alongside whichever path you choose to deliver ongoing software, marketing, and support. One decision about acquisition, one decision about the services that keep Sync evolving, and you're set.
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Sync One removes the capital barrier by spreading costs into predictable monthly payments and including everything you need.
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Traditional purchase gives you complete control with the option to customize your support and update package through Crown Advantage tiers.
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Crown Advantage subscriptions ensure you're always running the latest software with a support level that matches your business needs.
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All purchase options scale across multiple locations, with consolidated billing and centralized management.
Sync One™ Subscription
Sync One brings the full Sync platform into your center for a low monthly fee—$99 per lane or less—instead of a major capital outlay. The subscription bundles hardware with a lifetime warranty, perpetual software updates, the OpenLane® app, 24/7 support, and Crown Advantage™ Platinum, all in one predictable payment. There's no end-of-term payout like a lease, and because it's an operating expense rather than a capital purchase, it carries a tax advantage. Brunswick maintains every piece of hardware for the life of the subscription.
Best for: Centers modernizing without a large capital investment.
Learn More About Sync One
Traditional Sync Purchase
Purchase your Sync hardware and software outright to own everything. New purchases include 12 months of Crown Advantage Platinum, so your platform launches fully updated, marketing-ready, and supported. After the first year, you select the Crown Advantage tier that fits how you operate—keeping software, marketing, and support current on your terms.
Best for: Established centers with capital available.
CROWN ADVANTAGE™: THE LAYER THAT KEEPS SYNC EVOLVING
Crown Advantage is the industry's first all-inclusive subscription center, and it works regardless of how you acquired Sync. It delivers cutting-edge Sync software updates, the cloud-based automated marketing platform, the OpenLane® app, expanded cloud capacity, and 24/7 technical support in a single, predictable subscription—no surprise upgrade or support costs.
Compare Crown Advantage TiersCompare Your Options
| Feature | Sync One | Traditional Purchase |
| Initial Investment | Low (up to 75% less) | Higher (one-time) |
| Payment Type | Monthly subscription (operating expense) | Capital purchase |
| Hardware | Included | Purchased |
| Hardware Warranty | Lifetime | Standard |
| Software Updates | Included | Via Crown Advantage |
| Crown Advantage | Platinum included | 12 months of Platinum included; then choose your tier |
| Technical Support | 24/7 included | Via Crown Advantage tier |
Sync Pay: Works With Either Path
Whichever path you choose, Sync Pay completes the picture—transparent payment processing built specifically for bowling and entertainment venues. Clear pricing, no hidden fees, no contracts, and seamless integration with your Sync system.
Learn About Sync Pay-
Sync One. It lowers your initial investment by up to 75% by spreading the cost of hardware, software, and support across a monthly subscription instead of a one-time purchase.
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Operators can transition from Sync One to outright ownership, and traditional-purchase operators can change their Crown Advantage tier as their business needs evolve.
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Platinum offers the most comprehensive features and 24/7 support. Gold provides core capabilities with business-hours support. Select covers software updates and the essentials.
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No separate purchase needed—Crown Advantage Platinum is already included in every Sync One subscription.
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Most centers are fully operational within 4–6 weeks of either path, including hardware installation, training, and data migration.
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Brunswick's implementation team manages the full transition from your existing system, including data migration, hardware integration, and staff training, with minimal disruption to your operations.
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Payment processing through Sync Pay is separate but offers transparent pricing with no hidden fees, contracts, or surprises.
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Custom pricing depends on your center size, lane count, and feature needs. Contact our sales team for a no-obligation quote tailored to your situation.