The Sync Marketing Engine
What's actually filling your lanes? Most centers can't say. Sync changes that. With integrated guest data, automated campaigns, and proven engagement tools, Sync helps you reach the right guests with the right message at the right time—and shows you exactly what's driving revenue. Effective marketing isn't about one tool or tactic—it's about how everything works together. Sync brings many integrated components into one platform, each designed to drive a specific stage of the guest journey: from acquisition to engagement to long-term loyalty. Because they share data and automation, your marketing becomes more targeted, more efficient, and more profitable over time.
Guest Database & CRM
Every transaction, visit, and interaction automatically builds detailed guest profiles. Know who your customers are, what they spend, when they visit, and what they love—all in one place.
Why it matters: Marketing without data is guessing. Sync's CRM gives you the insights to make every campaign more effective.
Automated Marketing Campaigns
Pre-built and custom campaigns run themselves—birthday rewards, win-back offers, post-visit follow-ups, league reminders, and special event promotions—triggered automatically based on guest behavior.
Why it matters: Your team focuses on operations while Sync handles guest communications. Consistent messaging without constant effort.
Loyalty & Memberships
A built-in rewards and membership engine that turns first-time guests into regulars. Loyalty automatically tracks points, tiers, and redemptions. Memberships add recurring revenue and a sense of belonging with recurring billing, member-only pricing, and exclusive perks. Together, they build a first-party guest database you can market to directly, with targeted offers that fill lanes on your slowest days.
Why it matters: Loyal guests and members visit more often and spend more, giving you a direct line to your best customers. Sync makes it easy for guests and effortless for you.
In-Center Digital Marketing
Manage in-center messaging across all video displays, including LED video walls, overhead TVs, scoring tablets, and more, from one dashboard. Promote high-margin items, special events, league signups, and current offers—all updated in real time.
Why it matters: Every screen becomes a marketing opportunity. Drive impulse purchases and awareness without printing costs.
Special Offers & Coupons
Create offers once, then deliver them everywhere your guests are—the OpenLane mobile app, email, in-center redemption, and even external distribution channels. Set them to send automatically based on visit patterns, spend, and guest habits, or launch them on demand. Track redemptions, revenue, and guest responses in Sync Cloud so you can refine what converts and retire what doesn't.
Why it matters: Offers only pay off when you can measure them. Sync turns every coupon into a data point—showing which promotions drive visits and spend across every channel, so your marketing gets smarter with each campaign.
Here are some campaigns Sync builds, sends, and tracks automatically—so your team can focus on guests, not guest lists.
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The system automatically identifies upcoming birthdays and sends personalized invitations with special offers—weeks before the celebration, when people start planning.
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Haven't seen a guest in 60 days? Sync triggers a personalized re-engagement campaign with incentives to bring them back.
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Thank-you messages, review requests, and next-visit incentives are sent automatically after every visit—while the experience is still fresh.
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Target casual bowlers with league signup invitations during recruitment season—based on their actual visit patterns and skill indicators.
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Promote special events and parties to the right demographics via email, SMS, and digital signage—automatically coordinated.
What Industry Leaders Are Saying
Built for Modern Marketing
Email & SMS
Send targeted campaigns through both channels from one platform
Segmentation
Group guests by behavior, demographics, visit frequency, or spending patterns
Personalization
Dynamic content that addresses guests by name with relevant offers
Multi-Location
Manage marketing across all centers with brand consistency or local customization
Compliance
Built-in tools for opt-ins, unsubscribes, and privacy regulations
Real Marketing Impact
Centers using Sync's integrated marketing tools consistently report:
| Higher Repeat Visit Frequency | through automated campaigns that bring guests back during slower periods |
| Increased Per-Visit Spending | when loyalty programs and personalized offers drive premium purchases |
| Better Marketing ROI | because campaigns target the right guests based on actual behavior, not assumptions |
| Reduced Marketing Workload | as automation handles routine communications while your team focuses on operations |
| Stronger Guest Loyalty | through consistent, relevant engagement that builds long-term relationships |
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Brunswick Cloud's marketing tools are included with an active Crown Advantage Platinum subscription—giving you everything you need to run campaigns, automate guest communications, and build loyalty on one purpose-built entertainment venue platform.
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Pre-built campaign templates can launch in minutes. Custom campaigns take a bit longer but use intuitive tools that don't require technical expertise or a marketing background.
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No. The Brunswick Cloud database doesn't support customer list imports. Member information is collected organically through the Sync POS, Sync Lane Tablet, the OpenLane app, and affiliated links in transactional emails and campaign ads—ensuring your database grows with verified, opted-in guests who actively engage with your center.
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The OpenLane app provides the best guest experience for loyalty engagement, but the program also functions through email communications, giving guests multiple ways to participate.
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Sync streamlines party bookings with customizable confirmation emails, online reservation integration, and automated customer information collection that feeds directly into your marketing database for future engagement.
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Sync provides shareable content like scores and game achievements that guests naturally post to their social channels, turning every visit into organic promotion for your center.
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Brunswick Cloud includes email campaign creation, automated triggered emails, transactional confirmations, customizable templates, and basic segmentation tools designed for entertainment center marketing needs.
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Guest data is collected organically through multiple touchpoints: POS transactions, Sync Lane Tablet interactions, OpenLane app registrations, online reservations, and engagement with email campaigns—creating a verified database of engaged customers.