The wall is no longer just visual décor. It's a working part of your operation: showing live scores, automating lane assignments, surfacing waitlists, promoting food and beverage, and creating shareable moments that drive repeat visits.

LED Video Wall Solutions are built on Sync. Scoring, POS, marketing, and operational data flow directly to the wall in real time, so what guests see always reflects what's actually happening in your center. Compatibility extends across Spark, OpenLane, and Sync marketing tools.

Through a cloud-based content management system. Schedule by time of day or event, layer promotions with scoring and entertainment, switch between atmosphere and live action on demand, and update content instantly from anywhere.

Brunswick takes a vendor-agnostic approach. We partner with leading LED manufacturers and can also collaborate with a vendor you've already chosen. Either way, we guide the planning, procurement, and deployment process to ensure the hardware fits your space, budget, and long-term content strategy.

By turning a passive backdrop into an active revenue driver. Automated promotions and targeted content lift food and beverage sales, longer guest engagement increases per-visit spend, and shareable visual moments bring guests back. Because the wall runs on Sync, content responds to what's happening in your center in real time, so promotions land when they're most relevant.

Layout, sightlines, content goals, and how the wall will integrate with the rest of your Sync ecosystem. Every Brunswick installation starts with a consultation that covers all four, so the hardware decision comes after the content and operational strategy, not before.