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It's Never Too Late to Add Bowling to Your FEC
The Huish family has been in the family entertainment business for more than 60 years, offering such attractions as miniature golf, batting cages, bumper cars, flight simulators, laser tag, rides, and more. In 2016, for the first time, Scott Huish’s family entertainment center added bowling to the mix.
HeyDay's new venture puts the spotlight on bowling
Owners Brad Little and Trey Bates were new to the bowling business in 2014 when they added 24 lanes of bowling to their HeyDay Entertainment Center in Norman, Oklahoma. They quickly became believers in the popularity — and profitability — of the sport.
HeyDay expanded in 2014, installing a total of 24 Brunswick lanes—eight oiled cherry lanes in an adults-only lounge upstairs, and 16 lanes downstairs. The investment started paying off immediately.
The Apex Center in Marlborough, Massachusetts, is an enticing $160 million complex of hotels, restaurants, offices and attractions about an hour outside of Boston. Developer Robert Walker decided to anchor the massive development with Apex Entertainment. Apex Entertainment’s owners chose bowling as the FEC’s anchor attraction.