Bruns KL Named Authorized Brunswick Bowling Distributor in Malaysia

MUSKEGON, Mich., October 6, 2025 – Brunswick Bowling is proud to announce an expanded partnership with Bruns KL Group Sdn Bhd, strengthening its leadership in Southeast Asia’s bowling industry. Bruns KL will serve as an authorized distributor for Brunswick Bowling in Malaysia, focusing on modernization projects that deliver cutting-edge upgrades, transforming bowling centers into next-generation entertainment destinations. The company is also equipped to provide services to the Indonesian market.

Bruns KL is led by two seasoned industry professionals: Ismel Azian Haji Abu Bakar, Managing Director, and Arief Pranoto, Director, supported by a strong regional team of installation and technical support specialists. Together, they bring decades of experience and a reputation for reliability and excellence across the region.

“We are thrilled to deepen our partnership with Bruns KL, a long-standing and trusted partner,” said John Prokopec, Director of International Markets, Brunswick Bowling. “With their expertise and local market knowledge, bowling operators in Malaysia will gain direct access to Brunswick’s modernization innovations, including Sync, Spark, Boost ST, and Duckpin Social, while continuing to benefit from comprehensive aftermarket support.”

Ismel Azian Haji Abu Bakar, Managing Director of Bruns KL Group Sdn Bhd, expressed her excitement about the milestone partnership:

“Since starting my career in the bowling industry in 1997, Brunswick has been at the core of my journey. Establishing Bruns KL in 2010 was driven by a vision to provide complete bowling solutions—installation, upgrades, technical support, and long-term care. Over the years, our projects across Malaysia and beyond have built a reputation for reliability and excellence. This new partnership with Brunswick is the next chapter, and we are excited to deepen relationships with proprietors, helping them grow their business and providing comprehensive business solutions to bowling centers in Malaysia.”

This announcement reinforces Brunswick Bowling’s commitment to providing operators worldwide with the most complete line of bowling equipment, modernization technology, and aftermarket solutions, helping centers thrive in an evolving entertainment landscape.

About Brunswick Bowling Products
The leader in the bowling industry for over 130 years, Brunswick Bowling provides products, services, and industry expertise for the development and renovation of new and existing bowling centers and mixed-use facilities across the entertainment industry. Brunswick is the only full-line supplier of bowling center equipment, supplies, and consumer bowling products. For more information, visit brunswickbowlinginternational.com

Bruns KL Contact:
Ismel Azian Abu Bakar - Managing Director
2nd Floor, 1 Plaza Kuala Selangor
Jalan Medan Niaga 5,
Medan Niaga, Kuala Selangor
45000 Selangor, Malaysia
M: +60123052226
E: ismel@brunskl.com
W: www.brunskl.com