Brunswick Aligns Six Major Brands for Enhanced Japanese Market Support

MUSKEGON, Mich., April 1, 2026 – Brunswick Bowling Products (USA) has announced an agreement with Sunbridge Co., Ltd. to transition management of six Brunswick umbrella brands–Brunswick, Radical, DV8, Ebonite, Hammer, and Track in the Japanese market, effective April 2026.

This initiative strengthens Brunswick’s global brand strategy by providing Japanese bowlers, pro shops, and bowling centers with consistent access to high-quality products and support.

“Brunswick is committed to supporting the growth of the Japanese bowling market through strong partnerships,” said Dave Wodka, international sales manager, consumer products and aftermarket. “Working with Sunbridge ensures our brands continue to deliver the performance, reliability, and innovation that bowlers and operators expect, while optimizing supply chain management to guarantee product availability and timely support.”

“We’re excited to partner with Sunbridge to bring these leading brands to Japanese bowlers and operators,” said Jordan Vanover, vice president of international for Brunswick Bowling. “This alignment allows us to provide even stronger local support, product expertise, and service, while helping grow the sport and business of bowling across Japan.”

Sunbridge will collaborate closely with Brunswick to implement this transition and support the market's sustainable development. Details on future initiatives will be shared once preparations are complete.

New Brand Launch Showcase Events
Eastern Japan: Saturday, April 4, 2026
Western Japan: Monday, April 6, 2026

Both events will feature Brunswick professional staff from the U.S. and Japan, as well as the Sunbridge Team. For additional event updates and product information, please visit the Sunbridge official website at sunbridge-group.com and on their social media channels.

About Brunswick Bowling

Brunswick Bowling is the global leader in bowling innovation, offering best-in-class equipment, scoring systems, and center management solutions that power the most dynamic bowling experiences in the world. With more than a century of expertise, Brunswick empowers proprietors to grow their business with technology that works—on and off the lanes.

For more information, visit brunswickbowlinginternational.com and brunswickbowling.com.