Brunswick Bowling Reimagines Revolutionary Seating

Brunswick Bowling Products re-envisioned bowling with the introduction of their Frameworx® furniture line, bringing food and beverage into the bowlers’ area and ushering in a new crowd of recreational bowlers and entertainment seekers. As the game continued to evolve, Brunswick stayed ahead of the curve with the introduction of the ultra-comfortable, stylish, living-room-like furniture of Center Stage®.

Brunswick introduces the reimagined Swing & Swivel® seating—featuring a new seating design, technology integration, and contemporary color and material options. The Center Stage Swing & Swivel still provides a large tabletop to maximize food and beverage surface area and self-retracting cluster seating, which offers plenty of seating while keeping the bowlers’ area tidy.

“We wanted to give proprietors an offering that combines all of the great features of what people knew were associated with the Frameworx line, but with a refreshed look and feel to fit the expectations of today’s bowlers and perfectly integrate with all of the soft seating offerings of Center Stage,” said Jamie Duell, product manager for center environments.

Dedicated to developing and introducing cutting-edge technology and products, Brunswick saw an opportunity with the Swing & Swivel to not just meet the expectations of today’s bowlers—but to surpass them.

“Access to power isn’t a nice to have anymore, it’s a necessity,” said Duell. “That’s why we integrated USB charging ports into the table for guests to plug in smartphones and devices while they’re enjoying the game at the lanes or if they’re dining.”

But the integration of USB charging ports was not the only technology tie-in for the refreshed seating. The Swing & Swivel also features an optional table mount for the Sync Scoring and Management system. This convenient accessibility to the table monitor allows guests to easily manage their game, view food and beverage specials, sign up to receive center offers, or select from dozens of games and themes.

“It makes sense to bring these features together in a way that benefits the proprietor and, of course, the bowlers. We’re really doing two things with this line: creating a better customer experience and introducing a stylish, functional seating solution that can complement a variety of spaces,” said Duell. “For many of the proprietors we work with who are designing or modernizing centers, our material and color combinations are just another way to complement the beautifully inviting spaces they’re creating. These new options of the Swing & Swivel align perfectly with the commercial and residential material trends and colors we’re seeing in the market.”

Constructed from a heavy-duty steel weldment offered in silver or a new powder-coated black, the Swing & Swivel’s seating comes in nine standard colors and the tabletop is available in eight standard colors. However, the Brunswick Bowling Furniture team is happy to show and explore the 450-plus material and color options available to create a custom solution.

To learn more about the Swing & Swivel for your center, please contact Brunswick Bowling by visiting

Brunswick Bowling Products
The leader in the bowling industry for over 125 years, Brunswick Bowling provides products, services, and industry expertise for the development and renovation of new and existing bowling centers and mixed-use facilities across the entertainment industry. Brunswick is the only full-line supplier of bowling center equipment, supplies, and consumer bowling products. For more information, visit