Brunswick Bowling Expands Distributorship In Asia

Brunswick Bowling announced today that it has partnered with New Hwanan Corporation and Advance Bowling Management to expand its coverage of bowling center products in Taiwan and Malaysia, respectively.

New Hwanan will be servicing the Taiwan market for Brunswick as a distributor of capital equipment to modernize or build new bowling centers as well as after-market (parts & supplies) to service customers in their market.

Founded in 1958, New Hwanan originally imported industrial sewing machines and chemicals for the paper and dry battery industry from Japan. Since 1987, New Hwanan Corporation has imported after-market products and bowling balls from the United States to bowling centers in Taiwan. “With our history in Taiwan, New Hwanan has been servicing the country longer than any other bowling company,” said Adam Wei, president of New Hwanan. “We are very glad to join the Brunswick family.”

New Hwanan headquarters is located in the International Trade Building in Taipei, Taiwan, R.O. C.

In addition, Advance Bowling Management will expand its coverage to include Brunswick Bowling capital equipment, servicing the country of Malaysia. Advance Bowling Management began in the early 1990s, selling after-market products and other products while managing and consulting with bowling center operators. Their growth progressed to become joint proprietors in one of the largest group of bowling proprietors in Malaysia today, the Mega Lanes group.

“Advance Bowling’s association with Brunswick started in 2004 as a consumer products distributor (balls, bags, shoes),” said Foong Tak Meng, executive director of Advance Bowling Management. “We look forward to exciting times ahead being a distributor for Brunswick Bowling, covering its full line of supplies, including capital equipment and after-market products.”

Advance Bowling Management headquarters is located inside Sunway Mega Lanes in Petaling Jaya, Malaysia.

“With New Hwanan and Advance Bowling Management’s solid business background and relationships within the bowling industry, they are a great asset to our team,” said Gary Smith, vice president international sales. “We are looking forward to both companies expanding the Brunswick presence and strengthening the sport of bowling within Asia.”