Premiere Cinema Gets Into Bowling With Brunswick

Premiere Cinema Corporation (PCC) is one of North America’s largest independently owned cinema companies, operating more than 300 screens in six states. The company’s latest venture, in Pell City, Alabama, represents its first foray into the bowling business. After doing its due diligence, PCC chose to partner with Brunswick Bowling.

“PCC researched a few bowling companies and found that Brunswick is the most knowledgeable in upscale bowling,” said Mark Vaughan, PCC facilities director. “They have the most talented design and support staff in today’s market. Their team is right there working with us as a partner, taking the project from conception to completion. They are the one-stop bowling shop.”

Premiere is excited about its new Pell City location, which will feature 12 lanes of bowling, seven luxury recliner auditoriums, a ropes course, a 3,000 sq. ft. gaming arcade, and more.

“This is going to be one of the most state-of-the-art family fun centers, located right here in St. Clair County, that includes not only a bowling center but a full-service restaurant and bar with 12 draft beers, including local craft beers,” said Vaughan. “We’ll have a Starbucks right on site to make Frappuccinos and other hot beverages that everyone loves. For the kids and kids at heart, we have a full-service arcade that includes a ropes course. Our party rooms will be available for birthday parties and corporate events. Premiere is in the business of bringing the fun, and that’s a lot to be excited about!”

Brunswick is supplying the new entertainment center with its revolutionary Sync® scoring and management system, oiled cherry Colorfull™ lanes, StringPin pinsetters, Lightworx™ LED lighting, Pinball Wizard® bumper system, ball returns, masking units, and Center Stage™ Furniture.

Brunswick provides all the expertise and products it takes to run a highly profitable bowling operation. Find out more at

About Brunswick Bowling Products
The leader in the bowling industry for over 125 years, Brunswick Bowling provides products, services and industry expertise for the development and renovation of new and existing bowling centers and mixed-use facilities across the entertainment industry. Brunswick is the only full-line supplier of bowling center equipment, supplies and consumer bowling products. For more information, visit