USBC Chooses Brunswick for its International Training Center

MUSKEGON, Mich., October 4, 2021 – The United States Bowling Congress (USBC) has installed Sync® Prima™ center operating system by Brunswick at its International Training and Research Center (ITRC) located in Arlington, Texas.

“Brunswick is the official capital equipment supplier for the USBC Open and Women’s Championships,” said Lou Marquez, ITRC Pro Shop Manger and USBC Gold Level Coach. “The tournament staff’s positive experience using Sync for our largest events made everyone comfortable that it would be a good fit for the training center as well. With Sync in the ITRC, USBC has more flexibility to test integration with our tournament management software right here on campus.”

ITRC frequently hosts elite tournaments and is the training home to Team USA, the elite group of athletes who represent the United States in international competition. Recent events at the ITRC have included the PBA Hall of Fame Classic, PWBA Kickoff Classic Series, and SWAC Bowling Championship. ITRC also hosts the annual Bowling Combine® Athlete Assessment Program for college prospects, an event that provides athletes with an objective evaluation of their skills and reports that condensed, comprehensive data to college coaches.

“We’re thrilled to partner with USBC on this installation of Sync Prima, the most robust center operating system on the market,” said Scott Meier, Brunswick global product manager, scoring and cloud. “From elite training centers to entertainment venues of all sizes, Sync Prima elevates the guest experience while improving operational efficiency and profitability. Brunswick is passionate about working with proprietors to develop powerful business tools that address their operational challenges. Sync Prima centers enjoy the peace of mind that comes from knowing they have the tools they need today and a dedicated partner for whatever tomorrow brings.”

Competitive bowlers benefit from Sync’s myShot spare trainer feature, which lets bowlers pick and repeat attempts at a favorite spare pattern and is perfect for expert bowlers who want to refine their techniques. The feature is available exclusively on Sync and is compatible with GS-X pinsetters, which offer on-demand pin setting in any pin combination.

To learn more about Sync, visit brunswickbowling.com/bowling-centers.