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Bowling Center Success Stories & Product Insights from Brunswick

For generations, Brunswick has helped proprietors turn bowling into thriving entertainment destinations. Explore success stories, product innovations, and insights on the lanes, technology, and support behind the world's best centers.

Head-on view down McWally's bowling lanes with blue and red booth seating, a wraparound overhead scoring and video screen, and the McWally's Eats, Drinks, Bowling & Laser Tag logo on the wall.
Insights

10 Proven Ways to Grow Revenue and Empower Your Team

Ten Brunswick solutions proprietors are using to grow revenue per lane, give their teams more time for guests, and build a guest experience worth coming back for.
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Bowlers area, seating with built in ball racks, lanes, Sync & ball returns
Publications

The Impact of Knowing More: Turning Reports Into Real Action

IBI magazine features The BLVD, where COO Katie Corrigan uses Brunswick Sync reporting to catch problems, track promotions, and keep lanes running 98% of the time.
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VIP area, Center Stage seating, Sync, ball returns, and lanes under black light
Resources

Planning to Build or Modernize? Start With These Five Steps

Planning a new bowling center or major remodel? These five steps, plus lessons from proprietors who've done it, help you protect your investment before breaking ground.
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Curved red seats with white tables and screens in modern space.
Resources

Why Your Bowler Area Furniture Matters More Than Ever

Today's guests stay longer, eat more, and expect comfort. Here are 10 reasons why Center Stage modular furniture from Brunswick is built for how bowling centers operate now.
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Row of "TWISTED PIN" branded pinsetter units with orange lighting and blue-lit lanes, bowling pins set at the nearest lane, numbered machine panels visible above.
Publications

The Center's Original Name Would Not Do: Inside the Twisted Pin Transformation

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Sync POS touch screen
Insights

Success With Online Reservations: Doubling Online Business at 48 Bowl Inc.

IBI magazine features 48 Bowl Inc. in Lincoln, NE, where Brunswick Sync's live online reservations at least doubled online business and automated league make-ups.
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Person touching screen display in lobby
Publications

Funlab Goes No Touch

The AFR covers how Funlab's Strike bowling venues went touchless — a digital book-to-bowl process built with partners including Brunswick.
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Sync Service kiosk showing appetizers; finger pointing at chicken wings option.
Insights

Top 6 Reasons to Choose Sync as Your POS System

Discover the top 6 reasons Sync POS is the best fit for FECs—labor-saving kiosks, automated marketing, robust profitability tools, and a guest experience that drives return visits.
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Let's Build Your Bowling Destination

See how Brunswick's lanes, technology, and support can turn your space into a thriving entertainment destination.

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