10 Proven Ways to Grow Revenue and Empower Your Team

Guests expect to book and order from their phones, teams want tools that make every shift easier, and every lane has more earning potential than ever. The centers pulling ahead aren't buying more equipment. They're connecting what they have so it works as one system.

These 10 Brunswick solutions are where proprietors are seeing the fastest return today: more revenue per lane, a team free to focus on hospitality, and a guest experience worth coming back for. Results from real centers back each one.

One system, a better guest experience

1. Sync connects every part of your center

Lanes, food and beverage, parties, attractions, staff, and marketing often live in separate systems that don't talk to each other. Sync® is the cloud-based Center Operating System that brings bookings, point of sale, scoring, and marketing into one data set. Labor scheduling connects through the 7shifts integration, and Sync works alongside the game and payment systems you already run.

The result: less time managing tools, and one set of numbers you can check from anywhere.

The proof: At Breakwater Bowl in Western Australia, Sync integrates with the venue's POS, so food orders and lane management flow through one system. As the team puts it, it's smooth behind the scenes and fun out front.

2. Online reservations fill lanes before guests arrive

The top reason guests hesitate to bowl is not knowing whether a lane will be open. Sync Online Reservations lets them book and pay ahead from any device, so they arrive to a waiting lane, and you start the day knowing what's coming.

The result: Centers increase lineage by up to 30%.

3. Sync Service Kiosk and OrderNow put ordering in guests' hands

Every order a guest places themselves gives your team more time to welcome, serve, and upsell. Sync Service Kiosks handle check-in, lane purchases, and F&B at the counter, with built-in upsell prompts on every transaction. At the lane, OrderNow lets guests order food and drinks without leaving their game, with full Sync POS integration and orders routed straight to your kitchen printers.

The result: Centers report up to 80% of transactions moving to the kiosk, with payback in as little as one month. Centers using OrderNow see up to $1,000 in additional F&B sales per lane, per month.

4. Sync Pay keeps more of every sale

Payments that run through a separate processor mean another vendor, another statement, and another reconciliation. Sync Pay builds payment processing into the same system that runs your center, with surcharging support to help offset card processing costs.

The result: faster checkout, cleaner reporting, and lower net processing costs.

5. Automated marketing brings guests back

Most centers collect guest data at booking and checkout and never use it. Sync turns that data into automated campaigns that reach guests at the right moment, from birthday offers to slow-night promotions, without someone building each send by hand.

The result: more repeat visits and fuller off-peak lanes, with no added staff time.

6. Attraction management and digital waivers handle guest flow

Trampoline parks, ropes courses, and other attractions need timed capacity and signed waivers before anyone plays. Sync's attraction management and digital waivers handle both inside the same system, so staff confirm waivers at check-in and manage capacity across the whole venue from one screen.

The result: smoother check-in, controlled capacity, and only guests with signed waivers on the attraction.

7. Spark turns a lane into a premium experience

Guests can bowl at home on a console. At home, they can't get a lane that comes alive. Spark's immersive, interactive bowling projects games and animation onto the lane itself, drawing families, young adults, and corporate groups who might otherwise go elsewhere.

The result: Centers typically charge 30% more for Spark lanes, turning the same lane into a premium-priced experience.

8. Center Stage OnLane Dining keeps guests at the lane longer

The longer guests stay, the more they spend, but only if they're comfortable. Center Stage OnLane Dining layouts give every group room for a full meal at the lane, with shoe and personal-item storage under the tables.

The result: longer visits and bigger F&B tickets, without sending guests to a separate dining area.

Pinsetters built for the way your center plays

Whether your center runs string or freefall, Brunswick has a pinsetter built for it, and both connect to the same cloud tools.

9. Boost ST makes pinsetter care simple for any team member

Aging freefall machines and hard-to-find parts are leading centers to rethink the pinsetter. Boost ST is the USBC-certified string pinsetter built for both league and open play. Its 360 Controller and adaptive detangling resolve 99.99% of frames automatically; it uses 70% less energy than freefall machines, and basic staff training takes about 15 minutes. Through the Brunswick Cloud, it keeps gaining features without new hardware.

The proof: Hudsonville Lanes in Michigan saves an estimated $90,000 a year in mechanic labor and cut downtime by roughly 97%. Palasad South in Ontario reports about 13,000 frames per stop and moved its three mechanics to building repairs and revenue-generating game maintenance.

10. GS NXT delivers freefall performance at its best

For centers and leagues that want classic freefall pin action, the GS NXT is Brunswick's most advanced freefall pinsetter, with the industry's highest FPS rating. Integrated self-diagnostics and easy-to-read displays make troubleshooting simple for any team member, and the 360 Controller adds on-demand touchscreen control. Seamless integration with Sync and the Brunswick Cloud brings it into the same connected center as everything else.

The result: top-tier reliability and the traditional pin action league bowlers know.

Plus: Pronto keeps every pinsetter in play

When a pinsetter goes down, every minute before someone notices is lost revenue. Pronto, Brunswick's center operations app, works with both Boost ST string pinsetters and GS NXT freefall pinsetters. It sends real-time alerts and troubleshooting steps to your phone as soon as equipment needs attention, and cloud reporting lets you view machine performance from anywhere.

The result: faster response, less walking the approach, and equipment that stays in play.

Better together

Each solution pays off on its own. Connected through Sync and the Brunswick Cloud, they share the same guest data, reporting, and support team, so every upgrade makes the next one more valuable.

Brunswick backs every installation with training, 24/7 tech support, and a partner network in more than 90 countries. Talk with your Brunswick representative about where your center will see the fastest return.