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Bowling Center Success Stories & Product Insights from Brunswick

For generations, Brunswick has helped proprietors turn bowling into thriving entertainment destinations. Explore success stories, product innovations, and insights on the lanes, technology, and support behind the world's best centers.

Head-on view down McWally's bowling lanes with blue and red booth seating, a wraparound overhead scoring and video screen, and the McWally's Eats, Drinks, Bowling & Laser Tag logo on the wall.
Insights

10 Proven Ways to Grow Revenue and Empower Your Team

Ten Brunswick solutions proprietors are using to grow revenue per lane, give their teams more time for guests, and build a guest experience worth coming back for.
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Bowlers area, seating with built in ball racks, lanes, Sync & ball returns
Publications

The Impact of Knowing More: Turning Reports Into Real Action

IBI magazine features The BLVD, where COO Katie Corrigan uses Brunswick Sync reporting to catch problems, track promotions, and keep lanes running 98% of the time.
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VIP area, Center Stage seating, Sync, ball returns, and lanes under black light
Resources

Planning to Build or Modernize? Start With These Five Steps

Planning a new bowling center or major remodel? These five steps, plus lessons from proprietors who've done it, help you protect your investment before breaking ground.
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Curved red seats with white tables and screens in modern space.
Resources

Why Your Bowler Area Furniture Matters More Than Ever

Today's guests stay longer, eat more, and expect comfort. Here are 10 reasons why Center Stage modular furniture from Brunswick is built for how bowling centers operate now.
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Three kiosks with ads and food menu, person points at middle screen.
Publications

Less Waiting, More Spending: How Sync Pay Boosted Profits at Two Alabama Centers

IBI magazine features Gulf Bowl and Eastern Shore Lanes, where Brunswick's Sync Pay drove higher F&B sales, bigger staff tips, and monthly processing savings.
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Bowling lane touchscreen displaying food combo meal upsell promotion for fries and drink at entertainment venue
Publications

Tech in Action, Profits in Motion: How Greenacres Bowl Transformed Its Business

IBI magazine features Greenacres Bowl, where Brunswick's Sync, OrderNow, and Sync Pay drove over $100K in digital gratuities and 28% higher check averages at the lanes.
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Rear view of Boost ST string pinsetters with caution signs and numbered zones.
Publications

Modern Machines, Classic Values: Andy B's Slashed Labor, Parts, & Power Costs

IBI magazine features Andy B's Bowl Social, where Boost ST string pinsetters replaced decades-old machines—cutting electricity, labor, and parts costs dramatically.
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Blue and turquoise design elements throughout
Case Studies

Inside Breakwater Bowl's Award-Winning Transformation

How did a waterfront F&B venue turn bowling into its anchor attraction? The team behind the award-winning Breakwater Bowl focused on design, dwell time, and partnering with Brunswick.
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Let's Build Your Bowling Destination

See how Brunswick's lanes, technology, and support can turn your space into a thriving entertainment destination.

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