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Bowling Center Success Stories & Product Insights from Brunswick

For generations, Brunswick has helped proprietors turn bowling into thriving entertainment destinations. Explore success stories, product innovations, and insights on the lanes, technology, and support behind the world's best centers.

Head-on view down McWally's bowling lanes with blue and red booth seating, a wraparound overhead scoring and video screen, and the McWally's Eats, Drinks, Bowling & Laser Tag logo on the wall.
Insights

10 Proven Ways to Grow Revenue and Empower Your Team

Ten Brunswick solutions proprietors are using to grow revenue per lane, give their teams more time for guests, and build a guest experience worth coming back for.
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Bowlers area, seating with built in ball racks, lanes, Sync & ball returns
Publications

The Impact of Knowing More: Turning Reports Into Real Action

IBI magazine features The BLVD, where COO Katie Corrigan uses Brunswick Sync reporting to catch problems, track promotions, and keep lanes running 98% of the time.
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VIP area, Center Stage seating, Sync, ball returns, and lanes under black light
Resources

Planning to Build or Modernize? Start With These Five Steps

Planning a new bowling center or major remodel? These five steps, plus lessons from proprietors who've done it, help you protect your investment before breaking ground.
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Curved red seats with white tables and screens in modern space.
Resources

Why Your Bowler Area Furniture Matters More Than Ever

Today's guests stay longer, eat more, and expect comfort. Here are 10 reasons why Center Stage modular furniture from Brunswick is built for how bowling centers operate now.
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Modern bowling alley with digital displays on lanes and blue lighting.
Trends

A New York Center's Investment Reaps Rewards: Spark at Maple Lanes RVC

IBI magazine features Maple Lanes RVC in New York, where Spark by Brunswick boosted dwell time, sold out premium party packages, and built the marketing list.
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String pins on the pin deck
Publications

'Chaotic' by Design: Four Revenue Streams at Gutter Chaos

BCM interviews Melanie and Jonas Helm of Gutter Chaos in Broken Bow, OK, on building four revenue streams—and why string pinsetters were one of their best calls.
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See how Brunswick's lanes, technology, and support can turn your space into a thriving entertainment destination.

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