Brunswick Celebrates International Winners of the 2024 BCM Bowling Center Architecture and Design Awards
MUSKEGON, Mich., April 7, 2025 – Brunswick Bowling proudly congratulates four global centers recognized in the 40th Annual Bowling Center Architecture and Design Awards, presented by Bowling Center Management (BCM) magazine. These awards honor bowling center design and innovation excellence, showcasing venues worldwide that set new standards for guest experience, visual impact, and operational excellence.
The international competition spotlights new and modernized centers outside the U.S., and this year, four Brunswick-equipped centers took home top honors:
Brunswick-Equipped Winners:
Best New Center – Bowl & Co. (Esslingen, Germany)
Located just outside Stuttgart, Bowl & Co. brings together upscale design, cutting-edge bowling, and vibrant social energy. The center features 19 lanes, including four interactive Spark™ lanes, alongside a stylish restaurant and lounge experience, making it a top-tier entertainment destination. With modern aesthetics, immersive technology, and curated food and beverage offerings, Bowl & Co. has redefined boutique bowling in southern Germany.
- Brunswick Equipment: Sync® Center Operating System, Spark® Immersive Bowling
Best Exterior – The Breakwater Bowl (Hillarys, Western Australia)
With sweeping ocean views and striking architecture, The Breakwater Bowl is a design-forward venue that integrates Brunswick's latest technologies.
- Brunswick Equipment: Boost ST String Pinsetter, Sync® Center Operating System, Center Stage™ Subway Ball Returns, Pinball Wizard Automatic Bumper Rails, Nitro Pindeck Lights, Lightworx on the Divisions, Sync Tablets, Max Pins Crown GID Pins, Anvilane® GID Lanes, Sync Cue Server By NBRC (installed by NBRC/BrunsKL)
Best Interior – Vintners Lanes (London, England)
Set inside a restored Victorian brewery, Vintners Lanes combines heritage design with immersive Brunswick features to create a warm, luxurious environment.
- Brunswick Equipment: Brunswick StringPin Pinsetters, Sync® Center Operating System, Anvilane® GID Lanes, Center Stage Standard Ball Surface Returns, Pinball Wizard Automatic Bumper Rails, Max Pins Crown GID Pins, Pin Deck Lighting
Best Arcade – Ilusiona Zaragoza (Zaragoza, Spain)
A high-energy entertainment space with immersive lighting and tech-forward gaming, Ilusiona Zaragoza features Brunswick lanes and systems at its core.
- Brunswick Equipment: Frameworks Ball Returns, Pinball Wizard Automatic Bumper Rails, Lightworx Pin Deck Lighting, Score King Pins, Sync® Center Operating System
These international winners exemplify the future of bowling center design—blending innovation, atmosphere, and exceptional guest experiences. Each venue showcases how Brunswick technology can transform a space into a thriving entertainment destination that stands out in its market.
The winners will be featured in the May issue of Bowling Center Management, the official publication of the Bowling Proprietors’ Association of America, which is celebrating its 30th anniversary this year.
About Brunswick Bowling
Brunswick Bowling is the global leader in bowling innovation, offering best-in-class equipment, scoring systems, and center management solutions that power the most dynamic bowling experiences in the world. With over a century of expertise, Brunswick empowers proprietors to grow their business with technology that works—on and off the lanes.
For more information, visit www.brunswickbowling.com