Brunswick Bowling Products to Acquire Classic Products Corp.

MUSKEGON, Mich., December 16, 2024—Brunswick Bowling Products announced today that it will acquire the assets of Classic Products Corp. including its four distribution warehouses, inventory, receivables, payables, and operational systems and will transition to exclusive distribution of Brunswick’s Aftermarket and Consumer product lines while continuing to provide distribution for all current brands and products for the United States bowling market through Classic Bowling Products starting in May 2025.

Brunswick, the worldwide market leader in bowling products, is based in Muskegon, Michigan. The planned acquisition includes the four distribution warehouses located in Fort Wayne, IN, Largo, FL, Garland, TX, and Henderson, NV.

“Classic Products and its team of outstanding employees have a strong history with servicing the needs of bowling centers, pro shops, and retailers,” said Corey Dykstra, Chief Executive Officer of Brunswick Bowling Products. “We look forward to driving continuous improvement and enhanced efficiency for the bowling industry while continuing the tradition of providing outstanding support for the bowling centers, pro shops, and retailers across the United States."

Classic Products Corp. current owners Mike Eid, Shawn Spade, and Jimmy Land will remain in their present leadership roles and will maintain responsibility for the new “Classic Bowling Products” division for Brunswick Bowling Products.

“This acquisition allows for a smooth transition for Classic Products, our employees, and our customers, and I believe that Brunswick Bowling Products is the right partner to continue investing in the people and resources to develop an outstanding distribution model that will support the bowling industry for many years to come,” said Mike Eid.

About Brunswick Bowling Products

A leader in the bowling industry for more than 130 years, Brunswick Bowling Products provides products, services, and industry expertise for the development and renovation of new and existing bowling centers and mixed-use facilities across the entertainment industry. Brunswick is the only full-line supplier of bowling center equipment, supplies and consumer bowling products. For more information, visit brunswickbowling.com.