Your Center's Digital Advantage
Get ready to take your bowling center to the next level with the newest version of the OpenLane® App! Our latest update is packed with game-changing features designed to boost your social media presence, attract serious bowlers, and drive customer engagement like never before. From branded score sharing to advanced performance analytics, OpenLane transforms your center into a cutting-edge destination for casual and competitive bowlers alike. Discover how our enhanced loyalty program, customizable promotions, and personalized branding options can help you balance fun and profitability perfectly. It's time to roll into the future of bowling center management – let's explore what OpenLane can do for you!
See the redesigned OpenLane App in Action
Discover how OpenLane can streamline your bowling centers' customer experience. Try OpenLane and Sync now!
Boost Social Media Presence with Branded Scoresharing
Amplify your center's online visibility with OpenLane's enhanced Share My Score feature. Your bowlers can now personalize their scoresheets with their own photos and custom stickers and then share these achievements on social media featuring your center's branding. This powerful marketing opportunity increases your center's exposure while showcasing bowlers' strike percentages, spare percentages, and overall scores. By leveraging the power of social proof and user-generated content, you can attract new customers and keep your regulars engaged and excited about their bowling experiences.
Attract Serious Bowlers with Advanced Performance Analytics
Elevate your center with Pro Metrics, catering to dedicated bowlers and leagues. This feature offers in-depth performance analysis with customizable filters, allowing users to explore their bowling data thoroughly. Track strike and spare conversions, analyze pin leaves and view long-term trends across various metrics. Tailor analysis to specific time frames, lane conditions, or tournament types. By providing these advanced, flexible tools, you'll position your center as the premier destination for serious bowlers and league play, potentially boosting repeat visits and attracting more competitive events.
Increase Engagement: Multi-Channel Offer Distribution System
Boost your marketing with our enhanced offer distribution system, now with Loyalty Points integration. Send exclusive deals via email or in-app, link offers to achievements, or allow purchases using Loyalty Points. This versatile approach rewards behaviors, encourages visits, and drives sales during slow periods. Customers can easily redeem points for offers in the app, creating a seamless experience. By utilizing multiple channels and a loyalty program, you'll effectively reach customers while building long-term engagement and brand loyalty.
Drive Repeat Visits: In-App Loyalty Point Redemption
Enhance customer retention with OpenLane's upgraded loyalty program. Incentivize repeat visits by allowing customers to earn points for games played, visit frequency, and center-defined activities. The new in-app offer purchase feature using loyalty points encourages customers to accumulate and redeem points, driving engagement and repeat business. This seamless system makes it easier for bowlers to enjoy rewards, increasing their loyalty to your center.
Maximize Promotions: Customizable In-App Ad Placement
The new Specials feature increases the visibility of your promotions. Schedule custom ads to display on your customers' app home screens, ensuring they're always aware of your latest offers and events. This direct line of communication helps you fill lanes during off-peak hours, promote special events, and drive food and beverage sales. By controlling the timing and content of these ads, you can tailor your marketing strategy to maximize impact.
Reinforce Your Brand: Personalized App Experience
Strengthen your center's brand identity by customizing the OpenLane app with your logo on the home screen. This personalized touch creates a cohesive brand experience from the moment customers open the app to when they enter your center. A branded app experience can increase customer loyalty, reinforce your center's unique identity, and provide a professional, tech-savvy image that sets you apart from competitors.
Let's Get Started
See for yourself. Schedule a personalized demo of OpenLane and Sync today!