Transparent and Fair Pricing
What matters most is the effective rate you pay. This rate combines payment and bank network fees (commonly called Interchange and Network Fees) and the markup a processor charges. Additionally, the payment methods and how a POS system handles tabs and transactions impact the fees you pay.
Payment Types
- Card Present Transactions: These occur when payment details are captured in person via a successful swipe, dip, or tap. They are the cheapest and most secure method of payment.
- E-Commerce (Card Not Present Transactions): This occurs when a card is not physically present at the time of sale. Common types of transactions include online or mobile phone payments. These are more expensive because fraud rates for online transactions are substantially higher.
Sync Pay is a straightforward and transparent pricing model. When a customer spends money with your business, you keep virtually all of your money. Brunswick only keeps a fraction of the fees to cover payment infrastructure and invests in building new products and features to benefit you.
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The card networks and banks set and control these fees. When Brunswick processes a transaction on your behalf, Brunswick is required to give a percentage of the funds collected to your customer’s card issuer (Visa, Mastercard, Discover, AMEX, etc.). These fees vary based on the issuer.
Brunswick does not markup these fees.
- Interchange Fees: These comprise the majority of processing fees and are paid to the bank issuing the card used for each transaction. Interchange is often a percentage of volume and a flat transaction fee.
- Networking Fees: These are set by card networks (Visa, Mastercard, American Express, etc.) and often vary by card network.
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Brunswick is required to give a percentage of the amount collected from your customer to associations—like Mastercard or Visa—as dues and assessments and to payment processors who maintain PCI-DSS Level 1 secure and reliable processing networks. The balance is reinvested in Brunswick software development to build more innovative, industry-changing solutions.
Compare Your Rates
The most common way to compare rates is to calculate your effective rate as a % of your sales. This enables you to compare apples-to-apples costs for varying processing business models. It also accounts for hidden fees often glossed over during sales presentations.
Your overall effective rate can be calculated by dividing expenses per transaction / average transaction size.
For legacy processors, it is common that significant fees can be disguised so that they are not considered in rudimentary/quick calculations, where one is just focused on markup % and per-transaction fees. Total expenses include Interchange, Network Fees, Markups, hidden fees, Subscription Fees, Platform Fees, Annual/Monthly Fees, and other charges divided by the number of transactions per year.
Sync Pay Processing Fees Breakdown
Point of Sale (United States) |
A point of sale (“POS”) transaction occurs when payment details are captured in person at the time of the sale via a successful swipe, dip, or tap. It is also known as a Card Present transaction and applies to Credit or Debit Cards. |
Interchange + $0.08 per transaction + 0.15% |
E-commerce (United States) |
An e-commerce (“ECOM”) transaction occurs when a cardholder and their card are not physically present at the time of sale. Common types of ECOM transactions include OrderNow or purchases through OpenLane. |
2.99% + $0.30 per transaction |
Manual Keyed Entry |
A manual keyed entry occurs when a cardholder and their card are not physically present at the time of sale. Common types of manually keyed entries are for Reservations with payment card information manually input by the center personnel. |
2.99% + $0.30 per transaction |
Chargeback |
$7.50 per Transaction |
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Chargeback Reversal & Other Fees |
$0.20 per reversed transaction + Scheme Owner (Visa, Mastercard, AMEX) fees, if applicable |
Last Updated: 9/4/2024