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Sync® Prima™

The next generation of the industry’s fastest-growing scoring and management system.

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Sync Service Kiosk

Our new self-service kiosk was designed to alleviate your labor concerns while enhancing the guest experience. Get guests to the fun faster with Sync Service Kiosk!

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OpenLane is a custom mobile app that increases customer loyalty by making it easier and more rewarding to connect with your center.

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Better Together

Brunswick’s unique approach to innovation is rooted in our passion for working with proprietors to develop powerful business tools that address the greatest operational challenges facing the industry. This dedicated collaboration has made Sync the most robust Center Operating System on the market. Sync Prima, the latest release of Brunswick’s transformative center operating software, introduces an array of new and enhanced features developed to elevate the guest experience while improving operational efficiency and profitability.

Prima leverages the latest mobile and self-service technologies to introduce enhanced service features that deliver the convenience, personalization and peace of mind your customers expect. Consistently satisfying these expectations builds customer loyalty, which leads to guests staying longer, returning more often, and spending more per visit.

Sync Prima centers enjoy the peace of mind that comes from knowing they have the tools they need today and a dedicated partner for whatever tomorrow brings.

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Attraction Management

Sync’s new attraction management feature enables you to sell and manage access to a variety of diverse attractions like trampolines, soft play, or ropes courses. Our intuitive system is easy to implement and train staff on, and helps increase your operational awareness around guest activity. With the additional visibility, you can easily deploy workers to areas with high occupancy and activity. Guest will love the seamless check-in and check-out process, which also includes the ability to pay any overtime fees automatically, reducing the need for staff assistance and elevating the customer experience.

Learn more about attraction management
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Digital Waivers

Our cloud-based digital waiver can be used for any of your attractions such as ropes courses, ninja warrior gym activities, trampolines, and other extreme sports requiring legal sign-off before participation. Guests have the option of signing the waiver from any mobile device or PC before they arrive. Staff can quickly check waivers during the check-in process, confirming that only guests with signed waivers participate. Sync’s release liability waiver is customizable, allowing you to collect the information you need.

Waivers is included in the Crown Advantage Platinum subscription.

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Mobile Server Stations

Sync MPOS tablets are rich with features that your staff will love! MPOS can now issue and extend lanes, making it the perfect operational fit for a bowling entertainment center. Staff can freely move throughout the center, engage with customers, upsell additional services, issue new or extended bowling sessions, and process payment and event gratuities all on one tablet, without having to go back to the front desk. Take your sales to the next level with the mobile business solutions of the Sync MPOS.

Mobile POS Lane Controls is included in the Crown Advantage Platinum subscription.

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Sync Service Kiosk

Our new self-service kiosk was designed to alleviate your labor concerns while enhancing the guest experience. The fully integrated, automated technology reduces wait times, streamlines ordering, improves accuracy, and upsells on every transaction, all while offering the instant gratification your guests seek. Get guests to the fun faster with Sync Service Kiosk

Learn more about Sync Service Kiosk
Sync Prima - OpenLane Screens-0


OpenLane®mobile app increases customer engagement by making it easier and more rewarding to stay connected with your center. Users can sign onto waitlists for bowling, restaurants or other attractions, track and share scoring achievements, earn reward points based on spend and activity, and access exclusive specials and coupons. OpenLane leverages Brunswick's mobile scoring control patent to create an experience that is exclusively available to Sync centers.

Learn more about OpenLane.
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OrderNow provides lane-side on-demand food-and-beverage ordering from the scoring tablet. Bowlers can easily access your full menu in a highly visual and interactive format to order and reorder as they choose.

Learn more about OrderNow.