Revolutionizing Bowling For Over 140 Years
Bowling's evolution is constant. Not surprisingly, the same holds true for Brunswick. We understand the business like no one else because we do business like no one else. From standardization of the game to product innovation, manufacturing, and development, our relationship with bowling is a love story over 140 years in the making.
Sync® Center Operations
Brunswick’s Sync® Center Operations is the game-changing system that runs your entire center—automating marketing, streamlining operations, and delivering the only cloud-powered platform in bowling. Fastest-selling. Future-ready. Built to keep you ahead.
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Legendary Pinsetters
Brunswick leads the industry in pinsetter performance and reliability, with a lineup engineered to solve operators’ toughest challenges while delivering the experience today’s bowlers expect. Built to be durable, safe, energy-efficient, and future-ready, Brunswick pinsetters set the standard for reliability that keeps centers running strong.
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Supplying Greatness
For generations, Brunswick has supplied centers with the lane maintenance solutions they trust. From conditioners and cleaners to high-quality cloth, our full line is designed to meet the needs of both proprietors and bowlers—helping you keep your lanes performing at their best.
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Brunswick Center Products Brochure
As the only manufacturer involved in every segment of the bowling industry, Brunswick delivers a unique, holistic approach to design and innovation. From the Sync® Center Operations system and USBC-certified pinsetters to durable synthetic lanes and stylish furnishings, our products perform powerfully on their own—but deliver even greater results when working together.
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Pinsetter upgrades, Sync migration, Spark, lighting and LED walls, seating, lanes, and refreshed guest spaces.
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There are many factors when it comes to making decisions on which parts of the facility should be modernized first. Every situation is unique, whether it be your current market conditions, competition, or the current state of your business. The most successful centers consult with industry experts to develop an investment plan that maximizes return on investment.
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Phased lane-bank installs, off-hour work, and temporary guest routing help maintain revenue.
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Premium experiences support higher pricing and repeat visits, while modern equipment reduces maintenance, energy use, and labor—improving margins.
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Yes—most upgrades fit legacy footprints. Site surveys confirm structural, electrical, and connectivity requirements.
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Many centers start with Sync and pinsetters, then add LED walls, furniture, and amenities later.
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Sync reporting tracks utilization, bookings, check size, and labor efficiency so you can measure lift and optimize performance.
TIME TO TALK BOWLING?
We’re ready when you are. Please find one of our expert team members nearest you for your project.