OpenLane App

OpenLane Fast Tracks The Customer Experience.

OpenLane is a custom mobile app that increases customer loyalty by making it easier and more rewarding to connect with your center. OpenLane users can sign on to wait lists, track and share their score achievements, and access specials and coupons. At the lanes, guests can use the app to edit their names and photos within Sync games, using Brunswick’s patented mobile scoring system integration.

Consumers today are accustomed to being able to control their experiences from their mobile devices whether that is traveling, shopping, or paying for their coffee. With OpenLane, your customers can make their experience their own while in your center.
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Loyalty Program

Another OpenLane innovation is its new loyalty program. Guests earn points for various achievements (games played, number of visits, etc.) and can earn points back, free games, coupons, and other rewards. Guests are rewarded for not only spending, but also for interactions such as visit frequency, bowling in a league, inviting others to sign up for OpenLane, and other center defined activities.
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Stat Tracker

OpenLane automatically track stats and scores for your bowlers, allowing them to review and share their time on the lanes. Whether they are a serious bowler or just seriously love to brag , OpenLane creates a spot for bowlers to relive their glory on the lanes with customized scoresheets, detailed statistics, and easy to use sharing options.
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Waiting List

OpenLane allows guests to view your entertainment options and take their place on your waitlist, all while skipping the line. Guests can scan through the different options and can plan their time in your center by selecting the options that fit their schedule, all from their mobile device.
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Embedded membership card

Your customers know your center and now you can know your customers. The OpenLane app creates a digital membership card for customers that can be scanned for every purchase to earn or redeem points, but also allows members to get on the waitlist or get their names on the lanes even faster.
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Customize your lane

By combining the Vision UI and OpenLane, bowlers can now connect their mobile devices to the scoring system. Bowlers can upload and edit their own photos to the scoring system, displaying them in fun and engaging ways. Bowlers can connect their profiles with a simple one click interface to update their name, photo, and more!