Tech in Action, Profits in Motion: How Greenacres Bowl Transformed Its Business
IBI magazine features Greenacres Bowl, where Brunswick's Sync, OrderNow, and Sync Pay drove over $100K in digital gratuities and 28% higher check averages at the lanes.
Technology Meets Teamwork
Featured in IBI's Hot & Trending in Operations, 2025.
Looking to take your center to the next level? Savvy operators are digging into their operations to uncover ways technology can boost efficiency, support their team, and create standout guest experiences. By spotting these opportunities, you're setting the stage for tailored, transformative solutions.
Brunswick's Sync Omnis is packed with innovative features that transform every aspect of your operation—personalized memberships, immersive gaming, seamless inventory management, and tools to train your team like pros, all in one powerhouse system.
Key features highlighted in the article:
- Training mode: practice made easy. A realistic POS training environment lets your team practice cash transactions without affecting live sales. Employees can simulate transactions with menu items or attractions, and everything resets once training ends—hands-on learning, zero stress.
- Membership programs. The membership feature lets you create exclusive Members Only experiences that keep customers coming back. Memberships are easy to sell and manage through the Sync Desk.
- Effortless inventory. Stock levels update in real time, and items are marked unavailable as soon as they sell out—no more manual tracking.
- Charity Round-Up. Guests can round up their purchases to support a good cause, adding a feel-good factor to every sale and creating a sense of community.
As Brad VanBuskirk, COO of Stars & Strikes in Cumming, Georgia, puts it: "Take a close look at your operation and identify where technology can complement your team. The rewards in smoother operations and happier guests are well worth the effort to create an environment where technology enhances the guest experience without overshadowing it."
Adopting new technology takes effort, but the payoff is worth it. Sync Omnis streamlines operations, delivers top-notch guest experiences, and creates an environment where technology enhances—not overshadows—the human touch.
Read the full story from IBI magazine here.
Frequently Asked Questions
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Sync Omnis is Brunswick's Q1 2025 update to the Sync platform, bringing personalized memberships, immersive gaming, inventory management, and staff training tools together in one system.
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It provides a realistic POS training environment where staff can practice cash transactions without affecting live sales. Employees simulate transactions with actual menu items or attractions, and everything resets once training ends.
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Yes. The membership feature lets centers create exclusive Members-Only experiences and perks and sell and manage memberships directly through the Sync Desk.
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Charity Round-Up lets guests round up their purchases to support a good cause—adding a feel-good element to every sale while building a sense of community around the center.
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