The Impact of Knowing More: Turning Reports Into Real Action
IBI (International Bowling Industry) magazine featured The BLVD in its September 2026 issue, in an Inside the Venue story by Stephanie Davis. Here's a look at the story.
It happens in busy centers every day: a lane sits on mechanical hold too long, a promotion underperforms, or an adjustment on a sales ticket raises a question. Any one of those details is easy to overlook—but together they can reveal ways to improve operations, protect revenue, and make faster decisions.
Katie Corrigan, COO of The BLVD, uses reports to look beyond daily sales at the company's centers in Bakersfield and West Sacramento, California. That insight has helped her spot suspicious activity, create staff incentives, adjust underperforming promotions, and guide the business more effectively. "Reading reports and understanding what's happening at your business gives you the direction of what you need to do," she says.
Key takeaways from the article:
- One place to look. Previously, the Bakersfield location ran separate systems for bowling, food and beverage, events, and reservations. "Before, it was, 'Where do I get that? Where do I go?'" Today, Sync serves as the main POS and connects with event-booking and online-reservation systems. Through Sync Cloud, Corrigan can pull reports, see live sales, and make campaign changes remotely—valuable with a second location four hours away.
- Following the trail. "Every keystroke is logged somewhere," Corrigan says, which is why the sales detail report is a go-to tool. While reviewing transactions at one location, she noticed activity that didn't look right—an employee had changed a payment setting and removed cash without it appearing clearly in the normal checkout. Because the system recorded the activity, she could fix the setting and create a new SOP to prevent a repeat.
- Keeping lanes in play. The lane-usage report shows when a lane is operating, being cleaned, or sitting on mechanical hold, and for how long. Using that insight, The BLVD created an incentive for the technical manager tied to keeping lanes operating 98% of the time.
- Marketing without guessing. "Creating a different QR code for each promotion is probably one of my favorite marketing tools in the system," Corrigan says. Redemptions tie automatically to the promotion, letting the team answer whether a campaign brought people in, which channel worked best, and whether the revenue justified the discount.
- Menu decisions backed by data. Before updating the food and beverage menu, the team reviews product-mix data to see what guests are actually ordering—changes based on buying behavior rather than instinct.
Looking ahead, Corrigan is excited to connect Sync with QuickBooks Online for an even clearer day-to-day financial picture.
Read the full story from IBI magazine here.
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The Bakersfield location previously used separate systems for bowling, food and beverage, events, and reservations. With Sync as the main POS connecting to event-booking and online-reservation systems, the team gets a fuller picture without bouncing between programs.
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The sales detail report shows what was sold, how many, and what adjustments were made. Reviewing transactions, Corrigan spotted an employee who had changed a payment setting and removed cash without it appearing clearly in checkout—letting her fix the setting and write a new standard operating procedure.
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Yes. The lane-usage report shows when a lane is operating, being cleaned, or on mechanical hold, and how quickly the technical team responds. The BLVD used that data to build a technical manager incentive tied to keeping lanes operating 98% of the time.
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Each promotion gets its own QR code, so redemptions tie automatically back to the campaign. That lets the team see whether a campaign drove visits, which channel performed best, and whether the revenue justified the discount.