Brunswick Introduces Sync Prima™ with Crown Advantage™, an Innovative Software and Service Bundle for Unprecedented Success

MUSKEGON, Mich., October 1, 2020––Brunswick Bowling Products is pleased to announce the worldwide launch of Sync Prima, the latest release of the industry’s fastest-selling and most comprehensive center operating software. In addition to a variety of new and enhanced features that will drive revenue and streamline operations, Sync Prima is now available with Crown Advantage™, the industry’s first all-inclusive center operating subscription. Crown Advantage delivers cutting-edge Sync software updates, a robust cloud-based automated marketing platform, OpenLane mobile app, and Brunswick technical support—all in a single, easy-to-manage subscription.

Brunswick is constantly working to improve and expand the features and functionality of Sync to ensure centers have access to best-in-class resources designed to drive revenue, control costs, and increase customer satisfaction month over month, year over year.

“The need for safe social interaction and responsible operations continues to accelerate the adoption of mobile technology and other self-serve options,” said Scott Meier, Brunswick global product manager, scoring and cloud. “Sync is ahead of the curve with existing features like the OpenLane app, and new features like OrderNow and online ordering.”

Sync Prima builds on the transformative effect of Sync Invicta™ and provides an array of new features designed to help centers improve profitability while connecting with customers in a personalized, more relevant way. Sync Prima introduces OrderNow, lane-side on-demand food and beverage ordering from the Sync scoring tablet; FloorPlan, a customized restaurant and center layout for best-in-class management and service; Pay-By-Bowler, a flexible and simple solution to sell bowling by the person; enhanced Intercard interface to support cashless operations; and much more.

Crown Advantage improves profits, lowers risk, and offers peace of mind to proprietors with easy access to the latest business-building software including exclusive premium features, an integrated, automated marketing platform with expanded cloud capacity, and 24/7 technical support from the industry’s leading experts all in a convenient bundle. Crown Advantage is available in multiple subscription tiers, so centers can select the software and support program that is best for their business’ needs. The simple subscription makes business more predictable, eliminating surprise software and support expenditures.

“We introduced Crown Advantage as part of Sync One, Brunswick’s revolutionary all-in-one scoring and management solution that includes hardware and enhanced warranty in addition to all the benefits of Crown Advantage Platinum for less than $99 per lane. We developed Sync One as a means of eliminating the barriers that often prevent centers from updating their scoring and management systems because we want every center to benefit from the transformational tools of Sync,” said Brandon Meigs, Brunswick senior director of product management and marketing. “We knew we wanted to provide our existing Sync centers, as well as all future customers, access to the Crown Advantage benefits, and the COVID-19 pandemic accelerated our plans.”

Since March, Sync centers have enjoyed complimentary extensions of their Brunswick Technical Support contracts and Brunswick Cloud subscriptions with Advanced level access. Brunswick supported center adoption of the enhanced system capabilities through a variety of online and personalized training sessions, also at no charge to centers.

“The centers’ engagement with our complimentary Cloud upgrades and training sessions affirmed our vision for Crown Advantage and Sync Prima, so we doubled down on our development. Sync Prima with Crown Advantage is optimized for the challenges operators are facing today and provides peace of mind for whatever tomorrow brings.”

Centers can do more with less as they leverage the power of Brunswick Cloud Automated Marketing. Crown Advantage’s increased Brunswick Cloud capacity and access help centers improve their marketing efforts by simplifying the campaign development process and allowing more communications to a greater number of guests. This enhancement lets centers run more campaigns, add more members, and upload more design assets.

Existing Sync customers will enjoy a complimentary trial of Sync Prima with Crown Advantage Platinum through the end of 2020, and all new Sync purchases will include a one-year subscription to Crown Advantage Platinum.

“Brunswick is committed to providing operators with the tools, technology, and support they need to respond to the unique challenges they’re facing,” said Corey Dykstra, Brunswick CEO. “Crown Advantage and Sync Prima help centers make positive changes to address today’s demands and position themselves for future success.”

To learn more about Crown Advantage and Sync Prima, visit

About Brunswick Bowling Products

The leader in the bowling industry for over 130 years, Brunswick Bowling provides products, services, and industry expertise for the development and renovation of new and existing bowling centers and mixed-use facilities across the entertainment industry. Brunswick is the only full-line supplier of bowling center equipment, supplies, and consumer bowling products. For more information, visit

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