Record Number Of Visitors Watch Live Online Scoring During 2010 Brunswick Euro Challenge
For the second year in a row, Brunswick provided its online scoring service to the Brunswick Euro Challenge (BEC) held earlier this month near Paris. The seventh edition of the tournament was held in March in the state-of-the-art Plaza Bowling Center in St. Maximin (Paris), France, for the third consecutive year.
The online scoring service allowed visitors to the Brunswick Euro Challenge Web site (www.brunswickeurochallenge.com) to watch the tournament action live as it happened.
Impressive statistics related to the success of the online scoring service include:
• More than 21,000 visitors viewed the tournament live
• Almost 5,000 visitors visited the online scoring during the day of the finals
• Visitors originated from more than 60 countries
• The average visitor length was more than 30 minutes
• Every third visitor stayed for more than one hour
During the 2009 BEC, as many as 4,635 visitors viewed the finals live through the online scoring system. The average visitor length that day was a staggering one hour and 17 minutes. Every fifth visitor was from the United States.
The tournament delivered a new standard in European bowling through unprecedented LIVE, pan-European television coverage, and set a record in player participation with 449 registered bowlers. An exciting mix of players from 35 countries, including aspiring amateurs, Europe’s and Asia’s elite bowlers and Professional Bowlers Association (PBA) stars, competed for the crown and a total tournament prize fund of 90.000€ (approx. U.S. $125,000). Ultimately, England’s Rob Thurlby fought his way through the televised stepladder finals to take home his first European Bowling Tour (EBT) title and the top prize of €13.000 (approx. U.S. $18,000).