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As bowling surges in popularity across a myriad of demographics, theatre owners across the country are forging relationships with bowling industry leaders to increase traffic to their complexes and offer a more diverse entertainment option lengthening each visit.
DownloadFrank Companies has made Brunswick its bowling partner, completing four Revolutions locations and three CineBowl & Grille locations, with two more locations opening in the next year or two, and more in the works.
DownloadMaking “movie magic” a benchmark for your customers’ experience is no easy task. Just ask the Stieler family, owners of Showplace Cinemas in Newburgh, Indiana, who just doubled the size of their cinema with a 30,000-square-foot addition.
DownloadBack in 2003, when Atlanta-area friends and neighbors Jack Canouse and Chris Albano first talked about opening a business together, they quickly narrowed their thinking to something family-friendly. It didn’t take the two long to consider and pursue bowling for their FEC.
Download“We wanted to increase year-round attendance with a cold-weather attraction, and increase our corporate events business. Bowling was a good natural step for us,” said Scott Huish, owner-operator of Tukwila Family Fun Center.
DownloadThe Huish family has been in the family entertainment business for more than 60 years, offering such attractions as miniature golf, batting cages, bumper cars, flight simulators, laser tag, rides, and more. In 2016, for the first time, Scott Huish’s family entertainment center added bowling to the mix.
DownloadOwners Brad Little and Trey Bates were new to the bowling business in 2014 when they added 24 lanes of bowling to their HeyDay Entertainment Center in Norman, Oklahoma. They quickly became believers in the popularity — and profitability — of the sport.
DownloadHeyDay expanded in 2014, installing a total of 24 Brunswick lanes—eight oiled cherry lanes in an adults-only lounge upstairs, and 16 lanes downstairs. The investment started paying off immediately.
DownloadThe Apex Center in Marlborough, Massachusetts, is an enticing $160 million complex of hotels, restaurants, offices and attractions about an hour outside of Boston. Developer Robert Walker decided to anchor the massive development with Apex Entertainment. Apex Entertainment’s owners chose bowling as the FEC’s anchor attraction.
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