Schedule Your One-on-One Now
Talk with a Brunswick expert at Booth 143 and find the right solution for your center.
See It Live. Run It Smarter.
Your lanes are full. Your staff is stretched. Your guests expect more. At Booth 143, experience the technology that helps bowling centers like yours save on labor costs, increase per-lane revenue, and keep guests coming back — all through smart automation built specifically for the way you operate. Stop by for hands-on demos, one-on-one consultations, and solutions you can put to work the day you get home.
What Are You Interested In?
Boost ST String Pinsetters
Sync Pay
OpenLane Mobile App
Sync Service Kiosk
Spark Immersive Bowling
Center Stage Furniture
Brunswick Happy Hour Presented by Smart Bar USA®
Talk with Our Experts at Bowl Expo
Brunswick Sponsor Pavilion
Join Brunswick Bowling for an exclusive afternoon at Hooky — Nashville's newest entertainment destination — on Monday, June 29, from 1:30–3:00 PM.
Step away from the hotel and experience innovative entertainment concepts firsthand. Enjoy bowling, sweet treats, an ice cream bar, beer, and guided tours of Hooky's unique spaces — all while connecting with Brunswick product experts, leadership, and fellow industry professionals.
RSVP Now
The Future of Pinsetting is Here: Boost ST String Pinsetter
Fewer mechanic calls. Lower operating costs. More uptime on every lane. Boost ST is the most advanced USBC-approved string pinsetter available — built for centers that need reliability without the overhead. With the 360 Controller and Pronto mobile app, your team can monitor and manage pinsetter performance from anywhere in the building. See it running live at Booth 143.
Schedule a Boost ST Demo
See firsthand how centers are reducing pinsetter maintenance costs and improving uptime. Tell us about your operation, and we'll set up a walkthrough on the show floor.
Sync Pay: One Payment Platform. Zero Surprises.
Sync Pay brings every payment touchpoint in your center into one integrated platform — front desk, lanes, kiosks, and online bookings. No hidden fees, no batch-close guesswork, and full reconciliation from swipe to deposit. It's the only payment solution built specifically for how bowling centers operate.
Learn More about Sync PaySchedule a Sync Pay Demo
See how centers are simplifying payment processing while cutting costs. Walk through the full Sync Pay ecosystem — from hardware to reporting.
Put Your Center in Your Guests' Pockets
Reservations, food orders, score tracking, loyalty rewards — all in one app your guests actually want to use. The refreshed OpenLane Mobile App gives bowlers a reason to engage with your center before they arrive, while they're on the lanes, and after they leave. For operators, that means more pre-booked lanes, higher F&B attachment, and repeat visits driven by built-in loyalty tools.
Learn More about OpenLaneSchedule an OpenLane Demo
Find out how centers are using OpenLane to drive advance bookings and build guest loyalty.
Let Guests Order More — Without Adding Staff
Sync Service Kiosks put food, drink, and experience ordering directly in your guests' hands — reducing wait times, increasing average check size, and taking pressure off your front-of-house team. Paired with Sync's built-in analytics, you get real-time visibility into what's selling, what's not, and where to optimize. It's self-service that actually grows revenue.
Schedule a Sync Service Kiosk Demo
See the kiosk in action and learn how it fits into your center's workflow.
Spark Turns Lanes Into Experiences
Open play drives your weeknight and weekend revenue — Spark makes it worth talking about. Dynamic light shows, interactive scoring, and customizable game modes transform traditional lanes into an immersive experience that appeals to casual bowlers, group outings, and families without alienating your league bowlers. It's software-driven, runs on your existing infrastructure, and gives guests a reason to book again.
Learn More about Spark
Set the Stage for Comfort, Style, and Longer Stays
The longer guests stay, the more they spend. Center Stage Furniture is designed to make your bowler's area, bar, and concourse feel like destinations — not waiting rooms. Durable, flexible, and built for high-traffic bowling environments, every piece is engineered for the way your center actually operates. Bring your floor plan to Booth 143 and we'll help you start planning.
Learn More about Center StageSchedule a Design Consultation
Walk through layout options and material selections with our furniture team on the show floor.
NEW! NEXUS™ Lane Machines
The NEXUS Lane Machine brings professional-grade lane maintenance within reach of any operator. Battery-powered with an intuitive touch screen, it delivers advanced cleaning and conditioning technology designed for the modern family entertainment center.
Learn More About NEXUS
Brunswick Happy Hour Presented by Smart Bar USA®
Join us at the booth and experience the future of bowling center operations — poured fresh. Our partners at Smart Bar USA® will be serving complimentary drinks on Wednesday (2:00–4:00 PM) and Thursday (1:00–3:00 PM) while demonstrating how their automated bar solutions pair seamlessly with Brunswick Sync's handheld ordering and lane-side kiosks. Together, Brunswick and Smart Bar are helping operators pour consistent cocktails, reduce the cost of goods, and drive new revenue — all with the labor flexibility today's centers need. Where Mixology Meets Technology, meet the team making it happen.
Learn More About Smart Bar USA